Even though India and the world are under lockdown due to the Coronavirus pandemic, SEO is
still active and flowing. People can still go online and look for information, blogs and brands
through search engines. Therefore, businesses need to adapt to these new times to keep in
touch with their audiences and continue to add value to their products and services.
But, how can we increase the organic traffic of our website and position ourselves high in the
web? Here are some tips you can follow, either if you are already an SEO expert or a newbie.
Show some empathy and tons of blogging
It might not be the best time to aggressively sell or promote your products.
On the contrary, it is the moment to show some empathy towards your audience and build some trustworthy relationships. Instead of trying to earn money, earn respect and add value to your brand. Consider that investment for the future. One of the best ways to communicate with your audience and show your empathy is through blogging. Creating content is a good strategy because it provides information and it keeps you in touch with your followers and/or potential clients. But, how do we add value to our blog? In these difficult times of pandemic, one of the ways of adding value to your content is providing your audience with solutions to current problems. For example, there are many affiliate blogs that depend on flight and hotel bookings. It seems almost impossible for them to market their services at the moment. However, they can include in their content new airline policies that allow free cancellation and rescheduling. This might help an audience that is worried about losing their money find a solution.
They might even end up rescheduling their bookings through your affiliate link. So, it is all benefits. New trends If you are not willing to let go of your income, you can earn some extra money from AdSense and affiliates by including trending topics on your blog. For example, staying at home. Since a big part of the world is confined during the Coronavirus crisis, it is a good idea to create content about how it is to work from home, tips for cutting your hair or exercising at home, etc. Put your SEO imagination to good use. Create optimized content for voice search Voice search is a tool that is here to stay, and SEO is adapting to this new technology. People rely more and more on voice assistants like Google Home or Alexa to search for information and get speedy answers to their questions. It is faster and easier than typing, so younger generations are using this tool more frequently. Today even more, with Coronavirus around, we might need to access our smartphones or other devices without too much physical manipulation.
Google has been improving its algorithm so adapt to machine learning and artificial intelligence. The last updates are based on NLP or Natural Language Processing, that allow a certain dialogue between computers and humans. To create optimized content that adapts to this Natural Language Processing, it is necessary that you include conversational language in your blog. This requires the use of question keywords (like how, what, why or when) and of short answers and filler words. These will help make your post more search-friendly so that it is more likely to be used by voice assistants. Another tip regarding voice search is the importance of local listings. Many of the queries made to voice assistants are related to location and to nearby services like restaurants and local shops. If you fit into this category, you should try to exploit your service as a well-situated and defined the option for potential local customers. Keep updated with link buildings To have a good ranking on the first page of a search engine you need authority.
As long as that authority does not exist, you will need to have backlinks from good sources to be able to beat your competitors. In that sense, backlinks and link building continues to be an essential tool for SEO in 2020. Links can be included naturally into the content or, despite Google’s statements, they can be bought. However, not matter what method you choose to get backlinks for your blog, you need to keep in mind that the content of the link should add value to the blog where you publish it. Also, the anchor text should be natural and relevant, and there should be internal links to that particular blog. Ubersuggest is a tool created by Neil Patel that will support with link building and other aspects of SEO. You will be able to see which content receives more links from other websites. That will help you understand what links will have a bigger impact on your ranking. Upgrade your SEO skills If you are new to SEO but you are aspiring to make a career out of it, you might need to upgrade some of your skills. These few weeks confined at home can be the perfect opportunity to invest time in widening your knowledge in subjects like email communication, soft skills and Excel. First of all, email communication is very important in SEO. It allows us to get in touch with marketers and other people, like potential clients. In the digital field, it is not weird if all communications are via email, so you need to make sure you increase your productivity and efficiency regarding online interaction.
For this, developing your soft skills is essential. Communicating effectively in English, for example, is an important key in the SEO field. Also, being able to negotiate, solve problems, make decisions and plan out projects. Another skill you might want to work on is Excel or Google Sheets. This tool is necessary for managing and organizing data. There are many free courses available online that will help you deepen your knowledge from the comfort of home. If you are more experienced, you can get into Google Analytics, or even dare with Python, a programming language. As you can see, even in times of pandemic, the digital world and SEO continues to move and evolve. That is why we cannot keep still but look for new ways to position ourselves online. Either through content optimized for voice search, showing some empathy in our blog posts or by deepening our SEO skills, there is always space for improvement and innovation.
On the contrary, it is the moment to show some empathy towards your audience and build some trustworthy relationships. Instead of trying to earn money, earn respect and add value to your brand. Consider that investment for the future. One of the best ways to communicate with your audience and show your empathy is through blogging. Creating content is a good strategy because it provides information and it keeps you in touch with your followers and/or potential clients. But, how do we add value to our blog? In these difficult times of pandemic, one of the ways of adding value to your content is providing your audience with solutions to current problems. For example, there are many affiliate blogs that depend on flight and hotel bookings. It seems almost impossible for them to market their services at the moment. However, they can include in their content new airline policies that allow free cancellation and rescheduling. This might help an audience that is worried about losing their money find a solution.
They might even end up rescheduling their bookings through your affiliate link. So, it is all benefits. New trends If you are not willing to let go of your income, you can earn some extra money from AdSense and affiliates by including trending topics on your blog. For example, staying at home. Since a big part of the world is confined during the Coronavirus crisis, it is a good idea to create content about how it is to work from home, tips for cutting your hair or exercising at home, etc. Put your SEO imagination to good use. Create optimized content for voice search Voice search is a tool that is here to stay, and SEO is adapting to this new technology. People rely more and more on voice assistants like Google Home or Alexa to search for information and get speedy answers to their questions. It is faster and easier than typing, so younger generations are using this tool more frequently. Today even more, with Coronavirus around, we might need to access our smartphones or other devices without too much physical manipulation.
Google has been improving its algorithm so adapt to machine learning and artificial intelligence. The last updates are based on NLP or Natural Language Processing, that allow a certain dialogue between computers and humans. To create optimized content that adapts to this Natural Language Processing, it is necessary that you include conversational language in your blog. This requires the use of question keywords (like how, what, why or when) and of short answers and filler words. These will help make your post more search-friendly so that it is more likely to be used by voice assistants. Another tip regarding voice search is the importance of local listings. Many of the queries made to voice assistants are related to location and to nearby services like restaurants and local shops. If you fit into this category, you should try to exploit your service as a well-situated and defined the option for potential local customers. Keep updated with link buildings To have a good ranking on the first page of a search engine you need authority.
As long as that authority does not exist, you will need to have backlinks from good sources to be able to beat your competitors. In that sense, backlinks and link building continues to be an essential tool for SEO in 2020. Links can be included naturally into the content or, despite Google’s statements, they can be bought. However, not matter what method you choose to get backlinks for your blog, you need to keep in mind that the content of the link should add value to the blog where you publish it. Also, the anchor text should be natural and relevant, and there should be internal links to that particular blog. Ubersuggest is a tool created by Neil Patel that will support with link building and other aspects of SEO. You will be able to see which content receives more links from other websites. That will help you understand what links will have a bigger impact on your ranking. Upgrade your SEO skills If you are new to SEO but you are aspiring to make a career out of it, you might need to upgrade some of your skills. These few weeks confined at home can be the perfect opportunity to invest time in widening your knowledge in subjects like email communication, soft skills and Excel. First of all, email communication is very important in SEO. It allows us to get in touch with marketers and other people, like potential clients. In the digital field, it is not weird if all communications are via email, so you need to make sure you increase your productivity and efficiency regarding online interaction.
For this, developing your soft skills is essential. Communicating effectively in English, for example, is an important key in the SEO field. Also, being able to negotiate, solve problems, make decisions and plan out projects. Another skill you might want to work on is Excel or Google Sheets. This tool is necessary for managing and organizing data. There are many free courses available online that will help you deepen your knowledge from the comfort of home. If you are more experienced, you can get into Google Analytics, or even dare with Python, a programming language. As you can see, even in times of pandemic, the digital world and SEO continues to move and evolve. That is why we cannot keep still but look for new ways to position ourselves online. Either through content optimized for voice search, showing some empathy in our blog posts or by deepening our SEO skills, there is always space for improvement and innovation.
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